OUR PRIVACY POLICY

Last update: 24 June 2021

 

This policy explains how we collect, use, share and transfer Your Personal data when You use the services provided on our website, theafleague.co.uk. It also explains Your data privacy rights and how the law protects You. We use Your Personal data to provide and improve our services. By using Our website, You agree to the collection and use of information in accordance with this Privacy Policy.

DEFINTIONS

The words of which the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

For the purposes of this Privacy Policy:

Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to The Alternative Football League or The “AF” League.

Device means any device that can access the Service such as a computer, a cellphone or digital tablet.

Personal Data is any information that relates to an identified or identifiable individual.

Service refers to our website, theafleague.co.uk

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.

Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

TYPES OF DATA COLLECTED

Personal Data

While using Our service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • First and last name

  • Date of birth

  • Email address

  • Postal address

  • Phone number

  • Financial details such as payment cards that are used to purchase membership or collect donations

  • Information about a device (e.g. IP address)

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

HOW WE COLLECT DATA

We collect personal data when You, the user:

  • Takes part in one of our divisions

  • Purchases products/services from Our online store

  • Makes a donation to support Us

  • Signs up for Our newsletter

  • Contacts us via email or social media

The details being provided by You will be made clear in forms you complete or will be provided directly by you in surveys.

HOW WE USE DATA

The Company may use Personal Data only with a valid reason and the legal grounds to do so. In any case, the Company will gladly help to clarify the specific legal basis that applies.

To provide and maintain our Service, including to monitor the usage of our Service.

For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

To manage Your requests: To attend and manage Your requests to Us.

For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

When it is in the legitimate interests of the Company or a third party

User data is crucial for helping Us understand who interacts with Our website and online services, and analysing our audience and what content is being viewed. This helps us improve Our Service, marketing and user experience for the future. We may collect and log IP addresses through Google analytics to monitor website usage.

If the user provides a credit or debit card as payment, we also use third parties to check the validity of the sort code, account number and card number you submit in order to prevent fraud.

Compliance with law

We will use or hold data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information to relevant governing or law enforcement bodies). We are required to hold data to meet legal requirements such as health and safety records.

HOW WE CONTACT YOU

We will send service emails, for example to notify a customer of an order being processed and despatched.

  • We may send marketing emails if we have consent, which You can choose to unsubscribe from at any time.

  • We may contact people for market research purposes, for example a survey.

SHARING PERSONAL DATA WITH EXTERNAL ORGANISATIONS

We share personal data with other organisations that provide a service on our behalf. This includes:

  • Online payment processors who process credit and debit card transactions on Our behalf, such as PayPal.Your payment details are not stored or collected by Us, they are supplied directly to third-party payment processors so Your personal information is governed by their Privacy Policy.

  • Service providers that help provide Us with insights and analytics that help Us to improve our products and services. For example, we use Google Analytics to understand how visitors engage with our website. A visitor can opt out of this service by installing the 'Google Analytics Opt-Out Browser Add-On' provided by Google.

  • Data management companies such as Jotform and Typeform, that help Us collect data through online forms and surveys

  • Internet service providers, such as Squarespace who holds transactional data from Our online store

  • Online delivery services such as Royal Mail, who holds transactional data from Our online store

  • Email marketing service providers such as MailChimp that help deliver emails to subscribers. You may opt out of receiving any, or all, of these communications by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We also share personal data if We are required to by law. We will reveal it to any law enforcement agency, court, regulator, government authority or in connection with any legal action if We are required to do so to meet a legal or regulatory obligation.

This includes:

  • Complying with a legal obligation

  • Protecting and defending the rights or property of the Company

  • Preventing or investigating possible wrongdoing in connection with the Service

  • Protecting the personal safety of Users of the Service or the public. For example, in relation to safeguarding, it is necessary for Us to reveal information to protect children and adults at risk from neglect or physical, mental or emotional harm or to protect their physical, mental or emotional wellbeing.

  • Protecting against legal liability

We will notify prior to disclosing data unless prohibited by law from doing so.

RETENTION OF YOUR PERSONAL DATA

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this policy. Where we process personal data for marketing purposes, with consent, or when fulfilling a contract, we hold this until asked to stop. Where we process personal data to meet legal requirements, we hold this for as long as the law requires.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

TRANSFER OF YOUR PERSONAL DATA

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of Your data and other personal information.

SECURITY OF YOUR PERSONAL DATA

Unfortunately, sending any information, including personal data, via the internet is never completely secure. Although we do our best to protect personal data once with us, we cannot guarantee the security of any personal data sent to our site while still in transit and so you provide it at your own risk.

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

PRIVACY AND DATA PROTECTION RIGHTS

  • You have the right to receive a copy of the personal data we hold about you

  • You have the right to correct the personal data we hold about you

  • You have the right to ask us to delete Your personal data or restrict how it is used, unless there are specific legal reasons which we will set out in response to Your request

  • You have the right to object to the processing of personal data for certain purposes

  • These rights may be limited, for example if fulfilling their request would reveal personal data about another person, where it would infringe the rights of a third party (including our rights) or if You ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in both the GDPR and in the Data Protection Act 2018. We will inform You of the relevant exemptions we rely upon when responding to any request they make.

  • When You have provided consent to use personal data, You can withdraw this at any time

If You would like to exercise any of the rights specified above, please email us. Any one has the right to complain to an EU data protection authority where they live, work or where You believe a breach may have occurred.

Data that is mandatory is indicated on relevant forms that a user completes. Where provision of data is mandatory, if relevant data is not provided, then we will not be able to fulfil Your requests to register, make a purchase or otherwise engage with the Company. All other provision of your information is optional.

CHANGES TO THIS PRIVACY POLICY

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Please email us if you have any questions about this Privacy Policy.